ONE ECOSYSTEM. ZERO FRICTION.

The New Era of
Connected Golf

Backswing connects courses, pro shops, and golfers in one seamles suite -
built to make every guest's experience feel premium

6M+
Hours pro shops spend on the phone yearly
$100M
In staff time burned on avoidable calls yearly
40%
Of golfers book online, vs 90% for hotels
70%
Of operators say calls eat staff time
Source: National Golf Foundation, 2025
HOW IT WORKS

“Play Through”
Backswing

Backswing App course search screenBackswing App tee time selection screenBackswing App review booking and split payment screenBackswing App payment method screen
▶  Click to Start
Follow a real booking, step by step
⚑THE FULL PLAY-THROUGH

One Booking. The Whole Ecosystem.

Here's an example of the entire golf experience with Backswing. Tee times booked in the app. Customer's phone calls answered by Pro Shop Caddie, and the bookings ran through our Course Management Software.

Click to Continue →
↻  Replay the Round
Next up: see how Pro Shop Caddie answers the phones.
←
LIVE CALL · DRIVING RANGE INQUIRY
▶
0:00/0:46
1 / 4
Paused. Click continue to hear the next question
☎
Incoming call · the golfer who just booked · 7:41 AM
PRO SHOP CADDIE
Thanks for calling Pine Tree Golf Course. This is Birdie, your AI assistant. How can I help you today?
GOLFER
Hi, I’m just calling to see if the driving range is open.
PRO SHOP CADDIE
The driving range is open now and ready for you to practice. Anything else I can help with?
GOLFER
Uh, yeah. How much does a bucket of balls cost?
PRO SHOP CADDIE
A small bucket of 45 balls costs $6, and a large bucket of 90 balls costs $12. Let me know if you wanna know anything else.
GOLFER
Awesome, thank you. Do you guys have a heated driving range by chance?
PRO SHOP CADDIE
Yes, our driving range is heated for your comfort. Let me know if you have any other questions.
GOLFER
That’s all, thank you. Have a good day.
PRO SHOP CADDIE
You’re welcome. Have a great day out on the course.
BACKSWING COURSE MANAGEMENT
Course Management tee sheet with the synced Backswing App booking highlightedGolfer check-in with pro shop point of sale purchase in one transactionCourse overview dashboard tracking revenue, tee times, AI calls and utilization
READY WHEN YOU ARE

Ready to run a
smoother course?

One step away from solving dozens of problems.